Archive | May, 2018

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Why Is Investing Time In Social Media SEO A Good Idea?

Posted on 03 May 2018 by David

One effective SEO tactic that many companies fail to invest sufficient time in is social media SEO. Optimizing a site for social media searches may seem unproductive but it does has a lot to offer and can be quite profitable if done properly. Following are some reasons why every company should pay attention to this form of search engine optimization.

Results are Attainable

It is no secret that Google is, by far, the largest search engine and the one that gets the most traffic. However, this also means that the competition is fiercer on Google than it is anywhere else. Companies that do not have the resources to compete with large brand names on Google will find that attaining a high ranking for relevant search queries on Facebook, Twitter or YouTube is much easier. What is more, these search engines combined receive millions of searches every month.

It Will Impact Search Engines

While it is not clear how much Google relies on social features when determining site placement, it is a known fact that the giant search engine has shown an increased interest in social media. Google and Bing have started working with Twitter and Facebook to include social status updates in their search engine results and Google’s upcoming algorithm update is likely to rely more on social media than past updates. Optimizing a social networking site for relevant keywords is almost certain to have a positive impact on a site’s standing in Google, if not now, then in the near future.

Additionally, Google owns YouTube and Google always lists related YouTube videos on the first page of its search engine results. A company that optimizes video content that it puts on YouTube could easily find that video appearing on the first page of relevant Google search engine queries. What is more, this placement can be earned without having to invest a single cent in online marketing.

It Boosts Traffic

A brand name that has a high ranking on various social media platforms is likely to be recognizable to people from all walks of life. This is invaluable to a business, as research has made it clear that people are more likely to buy goods and/or services from a company they know, as opposed to one they have never heard of before. What is more, optimized social media sites also increase brand loyalty. While these two factors do not directly impact search engine results, they do have a bearing on the volume of search engine traffic one receives. This has a positive, albeit indirect, impact on a website’s rank, as traffic is one factor Google uses to determine site placement.

Social media SEO is not just another way to impact search engines. It is a field that does not get as much attention as it should; offering companies the opportunity to attain a high social media search engine standing fairly easily. Any company that is looking for ways to reach more potential customers should seriously consider social media SEO and how it can be used to increase traffic and sales.

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