Who Would Have Thought a Cute Little Penguin could be So Nasty?
Most people consider penguins as being cute little creatures, full of personality and verve. However, there is one penguin, Google’s Penguin 2.0, which has not fit this description and has a number of webmasters at their wits end. This new version of Penguin, rolled out on the 22nd of May in this year of the Google updates, has hit some websites hard, while others it has left with better rankings than before. Those who have fallen from high rankings on Google’s search engine and who have seen the nasty side of this Penguin’s personality reach out for help.
Kaizen Way Marketing has tracked with Google’s latest updates and algorithm changes, evaluating how to best survive these and keep in the top of the search engine results. It truly comes down to having a website that offers real value to visitors. Content must be of high quality and the type that others want to share with their friends and business associates. Businesses must establish themselves as authorities. With quality inbound links to a website, these factors should majorly boost rankings. Right now, on an immediate basis, web owners and webmasters must face the task of eliminating link spam.
To eliminating link spam, you must first understand what link spam is. Links that exist on pages around the Internet pointing to your website are your external links, and these are what are looked at here. If the link is on a page of a website that Google considers a terrible site and has banned or on a website that Google marks as having no credibility, you have a spam link. Other spammy backlinks can include blog comments that are irrelevant to your website subject matter and are also irrelevant to the blog commented upon as well. Any link that has no value is likely link spam and Google will not recognize it and can downgrade your website as a result.
Unfortunately, earlier web SEO practices included getting as many external links as possible, no matter the quality. It was thought that “the more links the better.” So many links, sometimes hundreds, were created that pointed to a website. If the websites “helped” by these SEO companies were adversely affected by the Penguin 2.0 update, this is likely why – poor quality links. They probably also suffered from the earlier Penguin 1.0.
The Value of Your Sacramento SEO Links is Important
Kaizen Way Marketing, a Sacramento SEO company, has been working with link-building techniques for years, and has found that the better quality links a site has, the better their chances of gaining high rankings in the search engines. Never compromising is the key in building quality links. Quality links come from recognized high-quality websites. To negate those websites that are considered taboo in Google’s algorithms, the externally linking site should be analyzed for its own particular quality.
Handling Spam Links Effectively
Here is what you can do to find out if you have link spam and what to do about it. If you were affected by Penguin 2.0, you should take action now to turn things around.
1. Find out if you have spam links by first discovering where your external links are. You can do this by taking advantage of the free Google Webmaster Tools. Get your site listed on there and look at the links listed.
2. Download the list of links. You will need to check them out as to quality. Do this manually. You can check any doubtful sites with the Page Rank Tool to see where they are in popularity. Any at 4/10 or above you can be pretty certain are quality sites.
3. Ask each spammy site to remove your link from their site. Not many will answer up, but to be safe, keep all your emails and communications of what you did to get them to remove you.
4. Next disavow all the bad links. Once this is done, submit to Google for reconsideration.
Doing the above steps as well as continually improving and increasing high-quality content on your website will show Google and all search engines that you are a quality site with a lot to offer, an authority on your particular niche.