Archive | marketing

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Why Is Investing Time In Social Media SEO A Good Idea?

Posted on 03 May 2018 by David

One effective SEO tactic that many companies fail to invest sufficient time in is social media SEO. Optimizing a site for social media searches may seem unproductive but it does has a lot to offer and can be quite profitable if done properly. Following are some reasons why every company should pay attention to this form of search engine optimization.

Results are Attainable

It is no secret that Google is, by far, the largest search engine and the one that gets the most traffic. However, this also means that the competition is fiercer on Google than it is anywhere else. Companies that do not have the resources to compete with large brand names on Google will find that attaining a high ranking for relevant search queries on Facebook, Twitter or YouTube is much easier. What is more, these search engines combined receive millions of searches every month.

It Will Impact Search Engines

While it is not clear how much Google relies on social features when determining site placement, it is a known fact that the giant search engine has shown an increased interest in social media. Google and Bing have started working with Twitter and Facebook to include social status updates in their search engine results and Google’s upcoming algorithm update is likely to rely more on social media than past updates. Optimizing a social networking site for relevant keywords is almost certain to have a positive impact on a site’s standing in Google, if not now, then in the near future.

Additionally, Google owns YouTube and Google always lists related YouTube videos on the first page of its search engine results. A company that optimizes video content that it puts on YouTube could easily find that video appearing on the first page of relevant Google search engine queries. What is more, this placement can be earned without having to invest a single cent in online marketing.

It Boosts Traffic

A brand name that has a high ranking on various social media platforms is likely to be recognizable to people from all walks of life. This is invaluable to a business, as research has made it clear that people are more likely to buy goods and/or services from a company they know, as opposed to one they have never heard of before. What is more, optimized social media sites also increase brand loyalty. While these two factors do not directly impact search engine results, they do have a bearing on the volume of search engine traffic one receives. This has a positive, albeit indirect, impact on a website’s rank, as traffic is one factor Google uses to determine site placement.

Social media SEO is not just another way to impact search engines. It is a field that does not get as much attention as it should; offering companies the opportunity to attain a high social media search engine standing fairly easily. Any company that is looking for ways to reach more potential customers should seriously consider social media SEO and how it can be used to increase traffic and sales.

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Sacramento Business Owners Rush To Get Online

Posted on 03 April 2014 by David

Sacramento Business owners are rushing to get their businesses online. As more and more customers are leaving the yellow pages and searching for goods and services online many local Sacramento business owners are now seeing the necessity for a strong Internet Marketing plan.

As Online Marketing companies in Sacramento are appearing more to meet the demand of local business owners needing the Internet marketing services, service pricing could remain moderate to meet with the current economic forecast.

To provide a wider picture of the race to be found online in 2006, there was an average of 2.7 Billion online searches per month. In 2009, there was an average of 32 Billion searches per month.  One statistic any business owner might want to take a look at when they say business is slow is that 82% of people look online for products and services.

Of all local Internet searches, 8 out of 10 will call or visit a store and 6 out of 10 will make a purchase. These are some whopping statistics for the local business owner to establish a strong Internet Marketing plan in Sacramento.

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Appearing at the Top of Search Engines for your Niche

Posted on 19 September 2013 by David

All kinds of businesses are vying for the top slots in search engine rankings. Some pay thousands upon thousands of dollars for paid advertising. This may bring traffic, but it is not an ongoing reputation-building process. It is putting you at the top as long as you pay the bucks. But once you quit paying, you disappear from sight. Truly, the way to make it big online is to get to the first page of Google. This way when folks are looking for your service or product, they find you right away and will have a tendency to call. When you are showing at the top, it lends a lot of credibility to your business. But it also permits you to be found. There are few people who look further than page 2 for search results. Now, all it takes is an Internet marketing specialist to get your online marketing to a new level.

Whatever your niche, the first action that an Internet marketing company will do is conduct proper keyword research. This can be trickier than you think, as some keywords are hotly competitive and won’t show the gain in search engine results. Even more important in some ways is link building. If you don’t have valid links coming to your site from externally, Google won’t give you any authority as a website and won’t up your ratings. The one company who truly knows their business in Internet marketing is is OnPoint Internet Marketing. They have the knowledge and expertise to get your website showing at the top of Google and getting your business booming. Folks locally searching for your product or service will find your site and call or order. This is what you’ve been waiting for!

For OnPoint Internet Marketing, the advanced techniques come second nature. They just work hard at SEO to get your business getting found by customers and giving you the potential for so much more income. All the aspects of marketing online come into play, including mobile marketing, social media marketing and SEO. It all works together to bring you success.

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