5 Steps to Find The Right SEO

Posted on 25 June 2015 by David

About 10 years ago there were not many people that knew Online Marketing and SEO. Over the last 5 years this industry has boomed and become saturated. Here in the Sacramento California Capitol City, it was estimated that there were over 44,000 private businesses in Sacramento, in the year 2012.
While all these businesses will need online help, how can you find the right SEO or Online Marketing Agency?

1. First, go to Google and type in the keywords you’re looking for.( your keyword + your city or state) ie. Dallas Internet Marketing Company, California seo expert, seo San Francisco, etc etc

2. You can now see who is ranking themselves for keywords. You always want to make sure the company your hire is ranking themselves for local AND other competitive keywords.

3. Check their reviews. They should have testimonials on their site as well as 3rd party sites, such as LinkedIn, Google Local, and maybe even Yelp.

4. Pricing: A professional SEO is not going to be charging $199 or $500 a month. SEO is a big job and takes a lot of work, and how realistic is it to assume someone is going to build your business and increase your income, for only $500/month? It’s not realistic at all.

5. Make sure they specialize in SEO and are not a web developer. Web developers are not SEO specialists and vice-versa. You wouldn’t want to hire a car mechanic to remodel your bathroom, it’s just a different trade. So, don’t hire a web developer to do your SEO.

I hope these 5 tips were helpful, if you’d like more tips you can check out this video below for more tips on seo and web development.

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Sacramento Business Owners Rush To Get Online

Posted on 03 April 2014 by David

Sacramento Business owners are rushing to get their businesses online. As more and more customers are leaving the yellow pages and searching for goods and services online many local Sacramento business owners are now seeing the necessity for a strong Internet Marketing plan.

As Online Marketing companies in Sacramento are appearing more to meet the demand of local business owners needing the Internet marketing services, service pricing could remain moderate to meet with the current economic forecast.

To provide a wider picture of the race to be found online in 2006, there was an average of 2.7 Billion online searches per month. In 2009, there was an average of 32 Billion searches per month.  One statistic any business owner might want to take a look at when they say business is slow is that 82% of people look online for products and services.

Of all local Internet searches, 8 out of 10 will call or visit a store and 6 out of 10 will make a purchase. These are some whopping statistics for the local business owner to establish a strong Internet Marketing plan in Sacramento.

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Sacramento Local SEO Announces Website Launch

Posted on 04 December 2013 by David

Local SEO specialist join together to launch new website deigned for delivering professional Internet Marketing Solutions. With a specific niche audience in Sacramento and the focus on conversions this Sacramento Seo team is sure to hit it big in the local markets. Headquartered in the Roseville California area, they are situated just north of Sacramento by about 25-30 minutes. Live webinars are scheduled to take place on a monthly basis with free giveaways to local attendees. For more information on these live events go here to visit them online.

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Who Would Have Thought a Cute Little Penguin could be So Nasty?

Posted on 08 June 2013 by David

Yellow and red seo search engine results from Sacramento ca.Who Would Have Thought a Cute Little Penguin could be So Nasty?

Most people consider penguins as being cute little creatures, full of personality and verve. However, there is one penguin, Google’s Penguin 2.0, which has not fit this description and has a number of webmasters at their wits end. This new version of Penguin, rolled out on the 22nd of May in this year of the Google updates, has hit some websites hard, while others it has left with better rankings than before. Those who have fallen from high rankings on Google’s search engine and who have seen the nasty side of this Penguin’s personality reach out for help.

Kaizen Way Marketing has tracked with Google’s latest updates and algorithm changes, evaluating how to best survive these and keep in the top of the search engine results. It truly comes down to having a website that offers real value to visitors. Content must be of high quality and the type that others want to share with their friends and business associates. Businesses must establish themselves as authorities. With quality inbound links to a website, these factors should majorly boost rankings. Right now, on an immediate basis, web owners and webmasters must face the task of eliminating link spam.

Link Spam

To eliminating link spam, you must first understand what link spam is. Links that exist on pages around the Internet pointing to your website are your external links, and these are what are looked at here. If the link is on a page of a website that Google considers a terrible site and has banned or on a website that Google marks as having no credibility, you have a spam link. Other spammy backlinks can include blog comments that are irrelevant to your website subject matter and are also irrelevant to the blog commented upon as well. Any link that has no value is likely link spam and Google will not recognize it and can downgrade your website as a result.

Unfortunately, earlier web SEO practices included getting as many external links as possible, no matter the quality. It was thought that “the more links the better.” So many links, sometimes hundreds, were created that pointed to a website. If the websites “helped” by these SEO companies were adversely affected by the Penguin 2.0 update, this is likely why – poor quality links. They probably also suffered from the earlier Penguin 1.0.

The Value of Your Sacramento SEO Links is Important

Kaizen Way Marketing, a Sacramento SEO company, has been working with link-building techniques for years, and has found that the better quality links a site has, the better their chances of gaining high rankings in the search engines. Never compromising is the key in building quality links. Quality links come from recognized high-quality websites. To negate those websites that are considered taboo in Google’s algorithms, the externally linking site should be analyzed for its own particular quality.

Handling Spam Links Effectively

Here is what you can do to find out if you have link spam and what to do about it. If you were affected by Penguin 2.0, you should take action now to turn things around.

1. Find out if you have spam links by first discovering where your external links are. You can do this by taking advantage of the free Google Webmaster Tools. Get your site listed on there and look at the links listed.

2. Download the list of links. You will need to check them out as to quality. Do this manually. You can check any doubtful sites with the Page Rank Tool to see where they are in popularity. Any at 4/10 or above you can be pretty certain are quality sites.

3. Ask each spammy site to remove your link from their site. Not many will answer up, but to be safe, keep all your emails and communications of what you did to get them to remove you.

4. Next disavow all the bad links. Once this is done, submit to Google for reconsideration.

Doing the above steps as well as continually improving and increasing high-quality content on your website will show Google and all search engines that you are a quality site with a lot to offer, an authority on your particular niche.

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Using the Google Disavow Links Tool

Posted on 16 March 2013 by David

Many of those who are trying to get their websites at the top of the search engines are asking about the Google Disavow Links Tool. They don’t seem to know what it is. But they have heard it is the way to fix their reputation with Google and have this major search engine look favorably upon them once again. So to answer the first question as to what the Google Disavow Links Tool is – it is easy. This tool is going to get rid of all the nutsy, spammy and irrelevant links that point to a website. This is important because Google is becoming like a finicky mistress and denying the recognition of sites that have these nasty links. It is affecting search results, and can end up sending a website down the long tunnel to Google results page four, five or thirty-nine with rapidity.

Google is smart. They analyze your website within an inch of its life. This analysis includes those sites that link to you that seem to be manipulated. Many SEO people will just go crazy finding every sort of link they can to point to your site, and once upon a time this may have worked. But no more! Google is really going out of its way to up the quality of search results. This makes sense when part of the reason they are there is to satisfy those who are searching the Internet for information. Companies have a tendency to want to please their customers and keep them coming back for more. Google is no exception.

However, the point here is you have to know how to use the Google Disavow Links Tool. It has to be used carefully because otherwise the whole thing can work against you in the long run. You really have to know what you are doing and do it with a skill and care that only SEO experts can usually manage. A company such as Kaizen Way Marketing has vast experience in solving matters such as this. The SEO ability of these marketing wizards can overcome all of Google’s advances and changes. They have proven it time and time again.

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